Research & discover the brand
All great marketing campaigns are based on effective research. Know your target demographic intimately, what they want, need and are dying to learn about. Research your ideal budget, and investigate how much setting up a campaign is going to cost you. Figure out your time investment.
Outline the supporting campaigns that will help fuel your social media marketing campaign – like Google Adwords. Before you begin, learn where you stand, and what's on the horizon.
PREPARING THE MASTER PLAN
our master plan needs to clearly define your goals. This means knowing what you want to achieve, and then outlining a realistic plan to achieve it. Failing to plan, is planning to fail! The most direct route to success is preparation, planning and research.
Here we came up with the designs and layouts for the Facebook App driven campaign that would attract the users and create interaction with the target audience.
Creating and Maintaining Awesome Content
The key to a successful social media campaign is getting the research and planning right, and then following through with consistent content creation and interaction. People respond to good content – that's what you want! But the most important thing of course is sustainability. You need to grow your community and get them to interact. Any way you look at it, the more juicy content the better.
We created awesome content that kept the audience engaged and interested.
Learning, Adapting, Monitoring
The battle is not over when you have your social media pages up and running. You need to learn all the time from the results that you get with your campaign. We user monitoring tools to track your progress, and review your campaign at the end of every month. The best campaigns are always evolving.
As you learn more through application, your social media campaign will get better – especially since we are so keen on data analysis. We foocus on developing closer relationships with your current community and others will follow.
